Admissions Consultants

Director of Research

Ally Ip

Immigrating to the US at age twelve propelled Ally into an incredible journey of becoming the top student in a public Boston high school and gaining entry into MIT. At MIT, she majored in Chemical Engineering and minored in Biology. After graduation, she joined the US Army, where Ally achieved the rank of Captain and was certified as one of only eight Top Gunners of the Patriot Missile system. After four active-duty tours, Ally retired with a US presidential advisor’s letter of recommendation and attended Harvard Business School; her business school application essay was published in the book, “65 Successful HARVARD Business School Application Essays.” At Harvard, Ally investigated the inner workings of the college admissions process, developing her findings into a business plan. Since graduating with an MBA,  Ally has worked full-time in education and has over thirteen years of experience in admissions consulting. She is also a professional member of IECA.

Managing Director

Antonia Chui

Born and raised in Hong Kong, Antonia spent ten years at a local secondary school before gaining entry into Chinese International School. She then attained her law degree at the London School of Economics and her Post Graduate Certificate in Laws (PCLL) at The Chinese University of Hong Kong. During her PCLL year, she grew fascinated by the education industry and decided to plant the roots of her career here. After gaining years of experience, Antonia’s admission results rap sheet boasts of data points like Oxford, Cambridge, LSE, UCL, Imperial College, and more. In addition to being the resident expert in UK admissions, she also attained her UCLA College Counselling Certificate, which grants her expertise to serve clients with concurrent interests in the US and/or Canada.

Director of Development

Conrad Yu

Born in the US, Conrad returned to Hong Kong when he was eleven and attended the prestigious Diocesan Boys’ School. Before his final year of high school, he gained early entry into the University of Virginia to major in Biology. At college, he specialized in genetic engineering and molecular genetic research. After graduating, he returned to Hong Kong, where he then spent six years teaching in leading public schools for six years teaching six different curriculums, through which he became an expert in admission systems. With fourteen years of experience in the education sector, Conrad is a seasoned veteran in admissions consulting with rich insights about admissions trends and expert knowledge of U.S., Hong Kong, and U.K. colleges. Conrad is also proficient in French and Japanese in addition to his native English and Cantonese.

Admissions Consultant

Sabrina Ma

After attending Chinese International School, Sabrina gained entry into Barnard College of Columbia University, where she took part in an accelerated program of study and completed her degree in three years. She majored in the social sciences, with an emphasis on international relations and cultural frameworks of society. As part of her thesis work, Sabrina was hired to do research on the arts and antiquities at two leading international auction houses where she investigated the intersections between the art market and the economy. Her years of involvement and experience with social studies makes her a great fit for students interested in humanities and the liberal arts.

Director of Operations

Sandy Woo

After attaining her degree from the University of Hawaii, Sandy returned to Hong Kong and launched her career in client services. She has worked at prestigious hotels, such as The Peninsula Hong Kong and The Ritz-Carlton Hong Kong. Having sharpened her skills in customer relations, Sandy turned her eye to the education industry. She is our expert in creating customized strategies to ensure client satisfaction and the director of our operations.