Ally Ip

Cool Majors: Networked and Social Systems Engineering

Have you ever wondered how YouTube recommends you videos, or how, after one online purchase, you begin seeing advertisements featuring similar products in your social media? It’s well-known that social media companies collect user data to know our history and past preferences, but precisely what they do with the data to predict our moves or inform our purchase and viewing choices goes beyond mere data collection and analysis.  Here is a program for you.  Established in 2011 by Rajendra and

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