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Our Team

Director of Research

Ally Ip

Immigrating to the US at age twelve propelled Ally into an incredible journey of becoming the top student in a public Boston high school and gaining entry into MIT. At MIT, she majored in Chemical Engineering and minored in Biology. After graduating with honours, she went on to join the U.S. Army. Ally achieved the rank of Captain and was deployed to active areas of operation around the world four times before she retired with a U.S. presidential advisor’s letter of recommendation to attend Harvard Business School. At HBS, Ally specialized in investigating the inner workings of the college admission process, developing her findings into a final research project. Afterwards, Ally started working full-time in education and has more than thirteen years of experience in admissions consulting.

Managing Director

Antonia Chui

Born and raised in Hong Kong, Antonia spent ten years at a local secondary school before gaining entry into Chinese International School. She then attained her law degree at the London School of Economics and her Post Graduate Certificate in Laws (PCLL) at The Chinese University of Hong Kong. During her PCLL year, she grew fascinated by the education industry and decided to plant the roots of her career here. After gaining years of experience, Antonia’s admission results rap sheet boasts of data points like Oxford, Cambridge, LSE, UCL, Imperial College, and more. In addition to being the resident expert in UK admissions, she also attained her UCLA College Counselling Certificate, which grants her expertise to serve clients with concurrent interests in the US and/or Canada.

Director of Development

Conrad Yu

Born in the US, Conrad returned to Hong Kong when he was eleven and attended the prestigious Diocesan Boys’ School. Before his final year of high school, he gained early entry into the University of Virginia to major in Biology. At college, he specialized in genetic engineering and molecular genetic research. After graduating, he returned to Hong Kong, where he then spent six years teaching in leading public schools for six years teaching six different curriculums, through which he became an expert in admission systems. With fourteen years of experience in the education sector, Conrad is a seasoned veteran in admissions consulting with rich insights about admissions trends and expert knowledge of U.S., Hong Kong, and U.K. colleges. Conrad is also proficient in French and Japanese in addition to his native English and Cantonese.

Director of Operations

Sandy Woo

After attaining her degree from the University of Hawaii, Sandy returned to Hong Kong and launched her career in client services. She has worked at prestigious hotels, such as The Peninsula Hong Kong and The Ritz-Carlton Hong Kong. Having sharpened her skills in customer relations, Sandy turned her eye to the education industry. She is our expert in creating customized strategies to ensure client satisfaction and the director of our operations.

Our testimonials

What Our Clients Say About Us

I worked closely with Ally during my university application process. During this time, she worked attentively and thoroughly with me. In particular, Ally spent a great deal of time trying to understand my interests and passions and guided me towards...

What makes Ally different is that she really tried to understand me and listen to what I wanted. She was not just a consultant; she was a mentor who steered me to believe in who I am and to find a path which matched my interests. Looking back, it was...

The college admissions process has certainly been one of the defining challenges of my life; however, I can only imagine how much more difficult it would have been without Antonia. She was always ready to help with the numerous hurdles I faced...

Ally really invested time into getting to know my children well. She tried to understand what motivated them, and to identify strengths and weaknesses. She also encouraged them to pursue their passions outside of academics, which helped to develop their...

Throughout the years building up to university applications, Ally has become more than my consultant - she's become a family friend. She pushed me to dream bigger and aim higher. She helped me realise my passion for both art and engineering, and I...

Thank you so much for helping me with my college stuff in the past 4 years. There is no way I can get into Cornell without your help. Before meeting you, I have no ambition on anything. My only goal was to graduate high school and get into a random...

帶着我的offer來給我的中介打廣告了!他太好了,是我申請季的👼!人好nice,特別靠譜,文書一流!吹爆!UCAS和CommonApp 的文書都得到了[school counsellor]的誇獎!英美申請都可!” “I am grateful to have had Conrad’s guidance during my college admission process. He provided me with useful information, constructive feedback...

It is my honor and privilege that I was a student of Ally and Conrad. They have taught me more than university applications. To me they are my “life consultants”. They have provided me not only consultation to construct my essays but also new insights and wisdom to how I should view the world and those around me. As a result of their mentorship, I...

I don’t think I’ve written anything of substantial length to you that is not returned loaded with amendments, strikethroughs, and red text that occasionally is in capital letters and decorated with exclamation marks. So writing this becomes more unnerving than it ought to be. There were countless...

Thank you for helping me so so much in the admissions process and without you I would never have made it into my US schools. I also learned a lot more about myself after meeting you and you helped me in seeing what I really want with my life. I also really...

I was one of the many people who had no idea what they were doing at the beginning of the college process. I was also one of the many people who believed I could navigate the process on my own. Upon my first consultation with Antonia, I realized that...

I've been a student of Ally's for almost three years now. Throughout the whole process, Ally has helped me mature and align my interests with my goals. Ally and her team helped me find my dream school - a STEM-focused liberal arts college, and helped...

I am grateful to have had Antonia’s guidance through this labyrinthine process -- I felt well-supported and sure-footed throughout the entire process. I appreciate her acute and thorough feedback while brainstorming my personal statement and when...

Antonia could not have made me feel better prepared and confident in my college application process. Using both an extensive knowledge of the industry and an instinct for what I wanted in a essay, she structured a one of a kind admission journey for me. ...

Working with Ally and Antonia was a wonderful experience. Having worked with them for three years, I benefitted tremendously from their expert guidance, whether that be with high school course selection, planning my extracurricular activities...

My college admissions journey was typical - tough, painful, fraught with deadlines and immense academic stress - which makes me ever so grateful that I had Antonia as my college counsellor throughout this process. From narrowing down possible reach, target...

From the moment I met Ally my heart just settled. She intently listened to my litany of woes and scheduled an appointment to meet with my daughter. My daughter was definitely not going to study math or science and a liberal arts degree was most likely...

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